Everybody loves Burger King’s burgers. It’s in the name: Burger. King.

But their nuggets? Terrible. Everybody knows it, even them. That’s why they changed the recipe. But it wasn’t enough.

So we killed the nuggets and launched the Newggets. A big change, sure.
But the biggest change? The look on people’s faces when they nuggets. Hmm, sorry, when they eat Newggets.